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Strategic and business planning is an integral part of the business operation, is implemented at regular intervals and aims to delineate the appropriate actions to achieve short-term or long-term goals.


Through a Strategic - Business Plan, the general strategy of the company is formed, the required business resources are determined and the way the company operates is determined.


The basic modules of Strategic and Business Planning include:

  • Analysis of the Current Situation

  • External and Internal Environment Analysis

  • SWOT Analysis

  • Vision and key framework of Strategy

  • Defining Strategic Goals

  • Formulation and Evaluation of Alternative Scenarios

  • Identification and Analysis of the individual Business Objectives

  • Development of Action Plans (Marketing, Production, Organization and Staffing, etc.)

  • Financial analysis

  • Business Plan Implementation Schedule and Planning

  • Defining indicators for monitoring and evaluating the implementation of actions

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