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Strategic and operational planning is an integral part of business operation, carried out at regular intervals and intended to define the appropriate actions to achieve short or long term goals. 

Through a Strategy - Business Plan the overall strategy of the company is being shaped, the operating resources are identified and the function of the company is being set. 

The basic units of the Strategic Planning and Business include:


  • Analysis of Present Situation

  • Analysis of External and Internal Environment

  • SWOT analysis

  • Vision and strategic framework

  • Identification of Strategic Goals

  • Formulation and Evaluation of Alternative Scenarios

  • Identification and analysis of specific business objectives

  • Development of Plans (Marketing, Production, organization and staff, etc.)

  • Financial Analysis

  • Timing and Scheduling of Implementing the Business Plan

  • Developing indicators for monitoring and evaluating the implementation of the plans

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