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Business Lab

Trends & suggestions for the future of tourism businesses


The latest international developments, the latest trends and best practices in all key areas related to the hotel and catering industries, were presented for the first time in Greece, through the new innovative special event  Business  Lab  of the report  HORECA  2020.

For four days, experts from all fields presented their experience and knowledge to the public, who responded enthusiastically to the call by filling the stage set up in Hall 3. The microscope put and analyzed issues concerning the whole range of digital developments, management , management, sales, HR, costing, financing, promotion, advertising, etc. Through seminars, lectures, case studies and panel discussions, they brought to the table the most important issues that concern them today. hoteliers, restaurants and cafeterias and bars.

From left: Dimitris Serifis (CEO Nelios), Costas Panagakis (CEO Travel Works), Stelios Papadopoulos (Co-owner Barro Negro).

Digital marketing & hotel management

Visitors from the hotel industry had the opportunity to hear from market experts everything about direct bookings, channel management,  the right pricing and the right mix of bookings. Even the latest trends in digital marketing and social media, personnel management, but also the financial tools that are in force today. The modern computerization of the accommodation, the creation of thematic experiences and the importance of the equipment in reducing the costs and in maintaining the quality of the provided services, were issues that were analyzed. Finally, case studies of hotels were presented that achieve excellent results.


Alexandros Angelopoulos (CEO of Aldemar Resorts)


Eleni Nikoloulia & Deni Kallivoka (Partners Difford's Guide Greece)

Bar & restaurant: The trends in promotion and management

The topics that covered the main issues of the restaurant and cafe-bar industry were similar and rich and complete. All the new trends in marketing were presented, their modern digital presence was analyzed and how through the internet, digital marketing and social media they can gain readability and customer base. Attracting corporate clients and tourists was put under the microscope of experts, while the steps towards the award and the secrets that lead a catering business to distinction were presented. Proper branding, quality control management, computerization and its multiple benefits, finding and training staff, catering trends and prospects were topics that were thoroughly analyzed by the speakers. Costing seminars for Food & Beverage were also held, the current trends in F&B and bar menus in restaurants were presented, as well as the creation of thematic concepts & experiences. Finally, case studies of restaurants and cafes - bars were presented that today achieve excellent results in all the above areas.


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