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Market Research

An integral part of Strategic and Business Planning is the deep knowledge of the market in which the company operates.

The study and monitoring of the market is achieved through techniques and methods, which relate on the one hand to the analysis of secondary data (studies, publications, etc.) and on the other hand to the examination of primary data by implementing qualitative and quantitative market research.

The aim of the research is to provide the Management of the Organizations with objective information and to make it possible to capture the market trends, the needs of the customers, the comparative advantages of the competitors and finally, to be a reliable tool for assessing the external business environment.

In this context, comprehensive design and implementation services for quantitative and qualitative research are provided, which include:

  • Sampling Method design and sample determination

  • Questionnaire design for quantitative surveys or discussion guide for qualitative surveys

  • Design and implementation of the most appropriate method for data collection and processing

  • Organization of field research and training of researchers

  • Data processing and statistical analysis

  • Compilation of reports / presentations of the results

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