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Marketing plans

The preparation of marketing plans is a multidimensional function, which analyzes, evaluates and combines all the elements of the marketing mix of each business unit: Product, Distribution, Promotion, Price, People.


Through this process it is possible to highlight the competitive advantages of companies, delineate their position vis-γων-vis the competition and determine the appropriate strategies to achieve recognition, increase market share, develop new markets and ultimately maximize their profitability. .


The final marketing plan is structured in the following - at least - sections:


  • Analysis of the internal environment of the company

  • Analysis of the external environment of the company

  • SWOT analysis

  • Marketing goals and strategies

  • Action plan

  • Budget

  • Emergency plan

  • Schedule of actions

  • Mechanisms and process of control and evaluation of the plan

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