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The development of marketing plans is a multidimensional function, which analyzes, considers and combines all the elements of marketing mix in each business unit: Product, Distribution, Promotion, Price and People.

Through this process we can identify the competitive advantages of companies, define their position against the competition and establish appropriate strategies to achieve awareness of the consumer, increase market share, develop new markets and ultimately maximize their profitability.



The final marketing plan is structured in the following modules:



  • Analyzing the internal environment of the business

  • Analyzing the external environment of the business

  • S.W.O.T. Analysis

  • Goals and Marketing Strategies

  • Agenda

  • Budget

  • Emergency Response Plan

  • Time Schedule of Projects Actions 

  • Mechanisms and Procedures for Monitoring and Evaluating plan

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