Scientific knowledge - improvement - innovation
The study and monitoring of the market is achieved through techniques and methods which relate both to the analysis of secondary data (studies, publications, etc.) and primary data to examine the implementation of qualitative and quantitative market research.
The highly competitive environment in which businesses operate today requires constant effort in order to achieve compliance of business processes to business strategy and achieve tangible improvements in key performance factors such as cost, quality, and the level and speed of customer service.
The main objective of the feasibility / viability (feasibility studies) is to define and quantify the costs and benefits of investment projects, to enable decisions that need to be taken during the life cycle of the project.
Benchmarking is defined as “a continuous, systematic comparison process between organizations or businesses, actions or proceedings opposing top dogs of the world in order not only to reach the same levels of performance, but to overcome it”.
This analysis is used for the classification and comparison of various sub-systems. Applied mainly in geographical terms (comparing countries or regions), but also at a sectoral level (compare sectors or industries); focuses on the analysis of available measurements that are used for conclusions of the effectiveness that these systems have and the potential problems that need to addressed.